Have you ever decided you wanted to start a blog and you wrote a few articles but then stopped only to leave the blog abandoned indefinitely?
What was the reason you stopped? Did you truly believe when you started that you could keep it going long term? Was there some motivation that was missing?
I have soul searched this for myself wondering ‘what was missing’ for me to just get started with an internet type info business. In particular, how can I come up with a flow of content, consistently and continuously for many months or years to come?
I find that many people, when they write, tend to want to write from their own perspective. They address their own concerns, thoughts, worries and idea. They want to believe that if they find themselves fascinated with their own ideas, they others will be too. The problem with this is that we all are different and are in different circumstances in any given moment.
For those who want to learn to be better marketers, they may have been introduced to the idea of sales copywriting – the persuasive bunch of text that is design to encourage someone to take an action. In essence, it’s a letter that attempts to speak in the language of a prospects current thoughts and concerns. If they read a headline that is the exact same thought they have been repeating in their mind repeatedly, then there is a very high chance they will continue to read to see what’s in it for them.
Well, from my perspective, business in general is based on this idea as well. Identifying what people are thinking and presenting them with a solution or at least a path to an improved situation.
I have realized this myself and have finally started to create a flow of content that may not be overwhelmingly valuable in the first attempts but the idea is to attract the right people and set a context for discussion and food for thought.
Some of the ideas I want to present to help people with their business cannot be summed up easily in a short quippy blog post. So many blog posts are just designed to be attention candy and are design to get clicks and get people to come to a blog where they can find more quippy blog posts with watered down topics for people with short attention spans.
From my perspective, to get to the highly strategic, effective thoughts, a person needs to move that that attention problem and push through to some deeper thought and reflection.
I have found a way to digest and process some powerful ideas presented by Jay Abraham and other smart guys and I want to show people how to use this information to their benefit.
I admit, the first hundred or more times I read or listened to these ideas, I could not relate fully to the implications of knowing the ideas. But with persistence and determination, I found a way to see the information in a way that I could hear the long flow of ideas and relate to it completely.
I believe in being able to do this I can really help people move to a higher level in their marketing insight and assist them to better use leverage in their business to do much more with less.
I will use this blog and a few others to relate my ideas on this subject. My goal is to start to present a ‘mindset’ that will allow someone to be able to see ideas in a slightly different perspective and confidently grasp some of the more esoteric ideas that Jay and others present.